ABSTRACT OF MY STUDY:
South Africa is a country in-riched with diverse traditions and a multiracial society. During the apartheid years, many traditions and contemporary culture were ignored and so South Africa became a society where every race was separated and there were no equal rights. With the continuous fight of the African National Congress (ANC), the freedom of Nelson Mandela and the first democratic elections in 1994; the New South Africa has become a country in process of reinventing itself. Durban holds a sense of diversity in culture, hence it is important to promote cultural awareness and ensure that the diversity and rich heritage is preserved in the South African fashion industry.
The Pop Art medium over many years has became popular amongst the youth, analyzing state of affairs and portrayed a visual record of icons and symbols in society. This proposal will elaborate on the research concept with regards to portraying South African history, culture and iconic faces through Pop Art prints.
The overall aim of this study was to explore the possibilities of creating a sub-culture amongst females in Durban using consumerable South African icons and symbols through the medium of Pop Art. This study was to analyse the popularity of South African iconography in selected areas of fashion in South Africa. This study determined whether images of South African history will be consumed in South Africa as a socio-political statement or for aesthetic appeal. This study investigated the consumer’s knowledge of iconic images of South African ideologies and significant history and the extent to which the consumer identified with specific iconic images. In order to have accomplished the objectives of the study, a qualitative study was conducted, by means of questionnaires that were handed out at the Department of Fashion and Textiles of the Durban University of Technology, Brickfield campus and the Department of Public relations at Varsity College, Durban North. A sample of 60 respondents were asked questions pertaining to the study. The respondents were selected through non-probability sampling within which purposive sampling was applied. Conclusions and recommendations were thereafter drawn from the literature and the findings of the study.
The results of the study showed that according to the analysis of the data collected in the questionnaires, it appeared that the opinion of the majority of this study’s participants is that, South African iconography will possibly be consumed as a socio-political statement rather than a fashion trend for now. The most common answer to questioning of the motives for including South African icons and symbols into the South African fashion industry was that it is a way of expressing our culture and history.
Well here's the pracical element of my study:
South African icons who fought for freedom during the apartheid era and new symbols that were bought about after the 1994 democratic elections,with a Pop Art touch ;)
composed prints, cut patterns for bag, sewed them and then did a fun photoshoot:)
THE PROTEA:
STEVE BIKO:
SOUTH AFRICAN FLAG:
NELSON MANDELA:
THE ANC SYMBOL:
wow!!!! looks awesome, layout is sick baba!!! xxx
ReplyDelete